Can a company have more than one trademark? - VLF Video Educational Series
Vlf Video Educational Series – Trademarks
Charles Vethan: Hi, I’m Charles Vethan. This is part of the VLF Video Educational series. Today, we’ll be discussing one company has many trademarks. Joe to start off our conversation, explain to our friends what a trademark is.
Joseph Lanza: Briefly Charles a trademark is a source identifier. It identifies a source of good or service. When consumers see your company’s trademark they know that product comes from you and not some other source.
Charles Vethan: What are some examples of trademark?
Joseph Lanza: Well, Nike shoes is a famous trademark. Apple’s apple is another famous trademark. Champion’s sportswear, Champion’s spark plugs, FordF150 is another well-known mark, as well as Harley Davidson.
Charles: We’ll be talking about Harley Davidson a little bit later in our video. Joe is there a reason that a company would have different trademarks for various brands?
Joseph: Sure, Charles. Often companies have multiple products and those products are directly demographics. By having a trademark for each different product that trademark resonates with that particular demographic. They may also want to distinguish certain types of products from other products.
Charles: We’ve talked about a visual representation trademarks. Are there other types of trademarks?
Joseph: Sure. There are sounds that can be trademarks. For example, the MGM Lion’s roar is iconic and that is one of the most recognized trademarks from Hollywood. NBC’s chimes are another example of a sounds trademarks.